Walmart is now a part of the metaverse, with Walmart Land and Walmart’s Universe of Play (Roblox). The metaverse gaming platform boasts 52.2 million active users per day and 11.3 billion hours of engagement. A Walmart executive stated that customers spend a lot of time on the platform.
Walmart, the U.S. retailer giant, announced Monday that it launched “Walmart Land” and “Walmart’s Universe of Play” on Roblox’s metaverse gaming platform Roblox.
Welcome to Walmart Land! 👋 You’re invited to Walmart Land and Walmart’s Universe of Play, two new immersive experiences in the metaverse mega-platform, Roblox. Grab your headsets and hop in: https://t.co/xrxwzLKJrn pic.twitter.com/UYrPrQ2Lo2
— Walmart Inc. (@WalmartInc) September 26, 2022
Walmart Land will have a virtual store for avatars, a Ferris wheel that defies gravity and unlockable badges that can then be used in various competitions. The retail giant stated that Walmart’s Universe of Play would feature “The year’s most exciting toys.” Roblox users can discover different worlds and earn coins to buy cool virtual goods.
The retail Giant joins the fun in the metaverse with Walmart Land
They also have the opportunity to complete challenging challenges to create a trophy case or unlock secret codes.
William White, chief market officer at Walmart U.S. commented:
Roblox is one the largest and fastest-growing platforms in the metaverse. We know that Roblox customers spend a lot of time there.
He explained that they are focusing on creating innovative experiences for them. This is something they do in their communities and now in the virtual worlds.
Roblox, an online gaming platform, has enjoyed a lot of popularity with Generation Z. According to the company’s website, Roblox boasts 52.2 million active users per day, 11.3 billion engagements hours, 12,000,000 creators and 32 million experiences.
Roblox has been used by celebrities and major corporations for their metaverse businesses. The launch of Samsung Space Tycoon, an electronic giant Samsung was announced on Roblox in July. Paris Hilton, reality TV star, created a Roblox island called Paris World in December 2013. played an electronic music set on New Years Eve on her virtual island.
In August, Bank of England analysts stated that crypto assets could play significant roles in the metaverse. Goldman Sachs stated earlier this year that the metaverse could offer an \$8 trillion opportunity. McKinsey & Company predicts that the metaverse will generate $5 trillion in 2030 . Citi has forecast that by 2030, the metaverse economy will grow to $8 trillion and $13 trillion
