Playboy, a lifestyle and entertainment company founded in 1953, announced a licensing partnership with The Sandbox, based on blockchain technology. Both companies explained that the new partnership was designed to offer metaverse visitors a Playboy-themed “social game experience.
PLBY Group, Inc. (NASDAQ PLBY), also known as Playboy, announced Monday that it is working with the blockchain project The Sandbox. The Sandbox platform was launched in March 2012. It evolved from a 2-D (2D) game into a 3-D (3D) metaverse powered with Ethereum.
Playboy has announced a licensing partnership with The Sandbox. The company also notes that users will have the opportunity to experience the “Metamansion” through Playboy’s content library.
Since long, the lifestyle and entertainment company has been part of blockchain technology. According to reports, Playboy TV announced that it would launch a multi-cryptocurrency digital wallet in March 2018. However, the project failed to materialize four months later.
Playboy announced in April 2021 that it was collaborating with Nifty Gateway to create a NFT collection called “Liquid Summer.” In July of the following year, the entertainment company teamed up with Superrare to publish Miami Beach NFT Collection. The latest collaboration between the company and The Sandbox will include NFTs as well as “special experiences” for Playboy’s Rabbitar Community.
In a note to Bitcoin.com News, Rachel Webber, Playboy’s chief strategy and brand officer, said that she was thrilled to collaborate with The Sandbox’s best-in-class development and design team to create a premium Playboy gaming experience and social experience in The Metaverse. We are excited to welcome our Playboy fans, especially our Rabbitar community, and The Sandbox Land owners into the new immersive Playboy world.
Playboy is just one of the many brands that have joined The Sandbox metaverse in the past year. Bitcoin.com News reported that Jamiroquai, an acid jazz-funk band, had joined the Web3 virtual universe. Ubisoft and Square Enix were also partners of the Sandbox in order to bring Rabbids and Dungeon SiegeIP to the blockchain gaming world.
Playboy has been a pioneering publisher for over 70 years. Sebastien Borget, the COO and cofounder of The Sandbox said that the entertainment company continues to appeal to all generations, as well as Web3 users.
Borget stated that Playboy was emblematic of its charm, lifestyle and entertainment content, which has transcended generations. He also noted that Playboy has stepped into Web3 with early success.