Renault Korea, a historical brand in the automotive sector, has entered the metaverse by forming a partnership with The Sandbox. Renault Korea is establishing its brand presence in metaverse space and presenting virtual automobile experiences based on Renault to its customers through this partnership.
Renault, one the largest automotive companies worldwide, has entered a partnership agreement with The Sandbox in order to be present in its virtual world. This will be done by the Korean subsidiary, which will establish the brand presence in this space via a series automotive-related activities that introduce virtual customers to its products.
Renault chose The Sandbox as its metaverse platform
These automotive experiences will enrich The Sandbox platform, allowing Renault to reach a wider audience and expand their customer base. Cindy Lee, CEO of The Sandbox Korea, stated that the partnership was:
This partnership is a great example of collaboration. The Sandbox is open to all industries. In The Sandbox, we can create new experiences that mix automobiles with digital assets.
At the time, the extent of the partnership was not disclosed. Renault joins the ranks companies, and individuals already present on the Ethereum-based metaverse platform.
More car manufacturers enter the metaverse space
Renault isn’t the only automaker that wants to sell products in the metaverse. These companies have made the metaverse a very popular place to sell their products. Volkswagen launched a campaign called “Game On” in April, where users were required to search for NFTs in a metaverse setting.
Nissan, a Japanese automaker used the metaverse assist to launch its latest electric car, the Sakura. The company created a virtual world where potential customers could test drive the car and examine its features. According to Nissan, this experience provided “a chance to connect with new audiences like no other.” Additionally, the company said it was excited about “what’s next” and would continue to invent digital solutions for its products.
Hyundai was also presenting future mobility experience in a virtual motorstudio located in Zepeto, managed Naver Z.
