Snoop Dogg and Eminem performed in the Yuga Labs Metaverse at MTV’s infamous Video Music Awards. A category was also created for the VMAs to honor the best metaverse performance. MTV’s Video Music Awards (VMAs), a series of MTV video music awards, ventured into the metaverse Sunday night with performances by rappers Eminem & Snoop Dogg.
The performance was filmed from Yuga Labs’ game Otherside.
After they have smoked a large spliff, the Bored Ape Yacht Club’s virtual land (BAYC), the couple’s journey into metaverse begins.
Some of the best acting by the rappers is seen in the performance, as they fall into a multicolored vortex and transform into the Bored Apes that they are. Kodas, mysterious creatures created in Yuga and found in the Otherside, also appear.
They have performed together at ApeFest earlier in the year, which is an in-person event that brings together holders of BAYC NFTs. They launched the song, “From the D2 The LBC,” earlier in the year. An animated video was also created with Bored Apes.
Since “metaverse” was a buzzword, Otherside is probably the most anticipated metaverse project.
Yuga Labs has not revealed much about the game beyond some technical testing. People can also own NFT-based digital real estate parcels, just like other virtual world platforms like Decentraland or The Sandbox.
When it was launched in April, Otherdeeds, , a virtual land auction, netted $317,000,000. The sale caused a crash in the Ethereum blockchain and sent transaction fees skyrocketing. These NFTs give the holder a plot in the game as well as a Koda that lives on the land.
Yuga Labs’ performance in the Otherside is therefore a first and implicit endorsement of the work they have done.
Other virtual worlds were also making a comeback. The VMAs included a category that recognized the best metaverse performance. This was the first year.
Blackpink, a South Korean girlband, won this category after going up against industry heavyweights like Charli XCX and Justin Bieber. The Metaverse venues of choice were Fortnite, Roblox and Wave, with no blockchain-based performances.