Sony Music has filed a trademark application that suggests it is considering using NFTs to authenticate its fans for both downloadable audio and video recordings as well as live performances.
Sony Music filed a trademark application to use its Columbia Records logo for NFT-backed media, music and podcast production.
According to a tweet by Mike Kondoudis, a trademark attorney, the company filed at August.
NFTs and the music industry
According to the application, Sony may use NFTs to authenticate fans who download audio and video recordings or perform live. This would make NFT authentication in the music industry more mainstream.
Sony Music isn’t the first to entertain the idea of NFTs for its business. The Solana-based music NFT platform Snowcrash had announced earlier this year that it had partnered both with Sony and Universal Music Group.
The platform stated at the time that it would release Miles Davis and Bob Dylan NFTs later in the year.
Sony’s label RCA Records expanded to China earlier in the year. The company is a web3 venture that supports artists who experiment with streaming, gaming and VR.
Martin Bandier, former CEO of Sony Music, supported a $5M fundraise for Audius. This is a blockchain-based music streaming service with more than six million users monthly.