Five million Ticketmaster NFTs were created in six months as part of a pilot program.
Ticketmaster, the world’s largest ticketing company, announced today that it will use the Flow Blockchain from Dapper Labs to mint tickets as NFTs for selected events.
The NFTs, which are unique blockchain tokens that represent ownership, will be used primarily as digital memorabilia but can also be shared as “proof of attendance.”
In secret, Dapper Labs launched an NFT pilot program over the past six months. It allowed Ticketmaster to automatically issue ticket NFTs as memorabilia for attendees at special events such as the Super Bowl LVI.
According to Dapper, the pilot program produced more than 5 million Flow NFTs in six months.
Ticketmaster and Maher have created a marketplace and wallet feature to their site. This will allow holders to trade and view the NFTs that they have received as a result.
Dapper is best known for its NBA Top Shot HTMLFTs, which have witnessed over 21 million transactions and $1.5 billion total volume traded, according to CryptoSlam data. The company isn’t content with being known for its sports NFTs.
“Flow has always supported the mass market,” Mickey Maher (Dapper Labs’ senior vice-president of partnerships), said to Decryptin a interview.
Dapper will still release many sports-related NFTs. While exclusive, its partnership with Ticketmaster isn’t all-encompassing–Ticketmaster will only release NFT tickets for select events, like for 100 games in the upcoming NFL season.
Maher wasn’t sure if he believed all tickets should be NFTs when he was asked.
“The data will eventually show that, and user behavior will ultimately prove that.” He said that he didn’t yet have a strong position on the matter.
Maher said, “I think it’s possible to argue that that’s the future, but I’d love to see how some partnerships and activations materialize and that I believe will drive the direction for ticketing on blockchain.”