The acid jazz-funk band Jamiroquai announced on Wednesday that it had partnered with The Sandbox, a blockchain-based virtual world platform. The partnership will allow Jamiroquai to bring virtual madness to Jamiroquai’s virtual land in The Sandbox metaverse.
Jamiroquai, Acid Jazz-Funk band joins the Sandbox Virtual World
Another well-known music group is joining The Sandbox virtual world. Animoca Brands’ subsidiary announced Wednesday that Jamiroquai was now a project partner. Jamiroquai, a band that performs funk, acid jazz and soul, as well as R&B and is headed by Jay Kay, is an award-winning group.
Jamiroquai is known for hits like “Virtual Insanity” and “Canned Heat”. In 1997, Virtual Insanity won MTV’s Video of the year award. Jamiroquai was also awarded a Grammy Award for the hit song. Jamiroquai and The Sandbox plan to celebrate their partnership with Jamiroquai merchandise.
The merchandise will be a limited edition t-shirt and keyring and the items will be available exclusively on store.jamiroquai.com. The metaverse-based blockchain company announced that the strategic collaboration was made in association with Bravado (Universal Music Group’s leading brand management division). This announcement also includes:
The Sandbox will be a virtual paradise where the legendary jazz-funk band will entertain.
Since its inception, The Sandbox has partnered extensively with musicians, artists, celebrities and well-known brands. The Sandbox currently has over 200 partners, including Care Bears and Atari, Ubisoft as well as BLONDISH, Deadmau5, Gucci Vault and The Walking Dead. Jamiroquai stated that the band is always interested in futuristic concepts in a statement to Bitcoin.com News.
Jamiroquai stated that Jamiroquai has always been forward-looking and social. “Creating a land where everyone could come together in The Sandbox, with a bit funk, freedom and fashion, will provide a place to digitally connect and collaborate with our fans and other music lovers,” Jamiroquai added. We look forward to sharing more information soon, but we can tell you that hats will be involved.
According to the announcement, Jamiroquai will reveal more details about the collaboration. The Sandbox and its rival Decentraland have been very popular virtual worlds that use blockchain technology. Both projects’ native crypto tokens have been hard hit in recent years.
SAND, the Sandbox crypto asset, is up 236% over the past year. However, SAND is down 53% in the last 30 days. The Bored Ape Yacht Club’s Otherdeed sale has also led to virtual land and NFT sales dropping over the past two weeks.