Cristiano Ronaldo stated that he was excited about the possibility of offering new experiences to his fans via NFTs.
Cristiano Ronaldo, the football star, has entered into a multi-year Nonfungible Token (NFT), partnership agreement with cryptocurrency exchange Binance. Through global NFT campaigns, the collaboration will introduce soccer fans to Web3’s ecosystem.
Binance informed Cointelegraph that the agreement involved creating a series NFT collections together with Ronaldo. The first collection will be released later in the year, and these collections will only be sold through the Binance NFT platform.
Changpeng Zhao was the founder and CEO of Binance. He praised Ronaldo for his achievements in soccer and said that the athlete “transcended sport and became an icon in multiple sectors.” Zhao said:
“He has amassed one the most loyal fan bases in the world through his authenticity and talent, as well as his charity work.”
Zhao said that the Binance team is thrilled to offer Ronaldo fans “exclusive engagement possibilities to connect with Ronaldo”, as they have pieces of the NFT collection. The soccer star also spoke out about the NFT drops and said that they will be enjoyed by fans. Ronaldo also explained:
“I value my relationship with fans and the idea of providing unprecedented experiences through the NFT platform is something I wanted to be part of.”
In March, Ronaldo received crypto tokens in recognition of his achievements in soccer. JUV tokens were awarded to Ronaldo for each goal he achieved in his senior career.
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Despite the crypto winter, Binance CEO Zhao expressed optimism earlier in June. Zhao expressed confidence by noting that this is Zhao’s third crypto winter, and Binance’s second experience with such a market, which suggests that the team has the ability to navigate through a bear market. The Binance CEO stated that they will utilize this opportunity to hire the best talent available.