The Web3 collection Deadfellaz is now represented by United Talent Agency. This exclusive deal includes brand partnerships, merchandise, gaming and live events.
“Very bullish about the future,” tweeted Deadfellaz founder “Betty”, sharing news of her signing with UTA. UTA has also inked deals recently with CryptoPunks and Meebits.
Deadfellaz was launched last August by the pseudonymous creators Betty and Psych. It is a collection 10,000 NFTs with zombie-themed themes that were minted on Ethereum.
Deadfellaz holders are known as “the horde”, and include Reese Witherspoon, Lionel Richie, Steve Aoki, Dillon Francis and Alexis Ohanian.
“Betty, Psych are visionaries and leaders and we’re looking to all the opportunities we can work together to bring value the Deadfellaz comunity and make the metaverse a better place,” Lesley Silverman from UTA, stated to The Hollywood Reporter.
While NFT collections can be controversial due to their race or gender, Deadfellaz innovation leader “Mec”, isn’t anticipating such a reaction with the genderless green zombies.
“I think Deadfellaz’s signing to UTA was the most exciting aspect of it,” Mec says to Decrypt.
The Deadfellaz collection has been a success, generating over $82,000,000 in sales since its launch. On OpenSea (the leading NFT trading platform), the floor price was 2.46ETH (around $7600 per piece).
Silverman said, “We’re really thrilled to support not just a female-led initiative but one that has continuously vouched authentic inclusion and diversity in Web3 ever since its inception.”