[date-today format='F j, Y']

Up 50% in a week, is the Purplebricks share price a trap?

Purplebricks shares have reversed their losing trend and are up 50% in the last week. Is it time to buy this beaten-down UK stock? The post...
Photo by geralt

Shares in Purplebricks (LSE:PURP) have struggled mightily over the last 12 months. At the time of writing, the Purplebricks share price is 71% lower than it was 12 months ago. The dramatic fall in the company’s share price has caused investors to jump ship, concerned that Purplebricks might be vulnerable to a takeover.

Recently, though the Purplebricks share price has turned itself around. Shares are up 15% today, taking the stock’s gains over the last week to around 50%. Furthermore, insiders at Purplebricks have been buying shares, indicating that the people that know the company best see reason for optimism.

All of this raises the question of whether the shares are attractive at these levels, or whether the recent jump in price is a trap. I believe it’s the latter.

Insider buying

Let’s start with the insider buying. When company insiders buy shares, it’s usually a positive sign. Executives at a company might sell shares for any number of reasons — they might think that the stock is overpriced, they might want to diversify their investment portfolios, or they might want to use the money for some personal reason. But when insiders at a company go out of their way to buy their own stock, this is usually an encouraging sign. 

In the case of Purplebricks, I think that the insider buying is a positive sign, but I think there are limits to how much positivity the activity justifies. Looking at the transactions more closely, the recent insider buys were made at prices between 15.75p and 18.19p. The Purplebricks share price is currently around 28p. So even if the insider buying indicates that the company’s shares were attractive before, it doesn’t necessarily indicate that they’re still attractive at current prices.


I also have concerns about the underlying business. Purplebricks gives people who want to sell their houses the opportunity to bypass estate agent commissions in exchange for a flat fee. Obviously, how much a vendor stands to save depends on how much the commission would have been. That, in turn depends on prices. Over the last few years, UK house prices have gone higher and higher, I would have anticipated this being good for Purplebricks, since it I would have expected it to make their prices look very attractive by comparison. But this hasn’t happened.

Revenue at Purplebricks has come down consistently. Some of that can no doubt be attributed to the pandemic slowing the UK property market down. But Purplebricks hasn’t seen the kind of revenue recovery that other UK estate agents, such as Savills or Foxtons. This causes me to worry. The company appears to be struggling for reasons that I find difficult to see. And while I’ll be looking carefully at the insider activity if the share prices revisit their previous lows, I don’t think I’ll be trying to profit from the recent jump in Purplebricks shares.

The post Up 50% in a week, is the Purplebricks share price a trap? appeared first on The Motley Fool UK.

Is this little-known company the next ‘Monster’ IPO?

Right now, this ‘screaming BUY’ stock is trading at a steep discount from its IPO price, but it looks like the sky is the limit in the years ahead.

Because this North American company is the clear leader in its field which is estimated to be worth US$261 BILLION by 2025.

The Motley Fool UK analyst team has just published a comprehensive report that shows you exactly why we believe it has so much upside potential.

But I warn you, you’ll need to act quickly, given how fast this ‘Monster IPO’ is already moving.

Click here to see how you can get a copy of this report for yourself today

More reading

3 UK shares to buy before the ISA deadline
Here’s why the Purplebricks share price sky-rocketed 25% today!

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.





© 2022 The Daily Encrypt. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Latest News