U.S. supermodel Bella Hadid is now stepping out onto the catwalk and into the metaverse, with the launch of CYB3LLA – a collection Non-Fungible tokens that features artwork based on 3-D scans her face and body.
In an interview with Reuters from New York, Hadid, 25, said that she was fascinated by virtual worlds and that she wanted “cool versions” after being obsessed with video games during COVID-19.
She stated earlier on her Instagram that she created NFTs to encourage travel, community growth, fantasy, and human interactions.
NFTs can be described as a digital asset. They are stored on blockchain and keep track of all transactions on connected computers. You can buy and sell all kinds of digital objects, including images, video, and music, using NFTs.
Hadid stated that the experience was “super fun”, and that the final results had her “exact facial expressions”.
Her collection includes 11,111 NFTs. They were created in collaboration with reBASE, a NFT minting platform.
[CY-B3LLA #01 // TOKYO, JAPAN]— CY-B3LLA (@cybellaxyz) July 28, 2022
The inspiration for the CYB3LLA NFTs was derived from 10 countries and input from local artists.
“To see which version of me their brain created was really fascinating. She said that there are many versions of me you can make, but not the ones I could imagine.
Between now and September, the locations and associated digital assets will be made public. The first batch of images features a Hadid-inspired robotic-style Hadid.
Each NFT can also be used as a passport to a worldwide community. This unlocks rewards and allows the holder to access real Hadid events.
However, the date at which these NFTs will be available for purchase is still unknown. However, interested buyers can register online.
Hadid said, “It’s really thrilling to see that people actually want to get involved.”
“Everything I do is like a party. It feels like everyone’s coming to my birthday. It’s been great to see people actually listening and understanding what I am trying to communicate.