Crypto.com is back yet again with another push into the world of sports. FIFA has announced that the platform has been officially chosen as the sponsorer of this year’s World Cup. This announcement was made through a press release on March 22.
The compensation remains undisclosed as of now. This sponsorship agreement will most definitely provide Crypto.com with a massive boost to its brand presence.
Other Details Of The Sponsorship Agreement
This year’s World Cup is supposed to be held in Qatar and will commence on November 21 at the Al Bayt Stadium in Al Khor. This is marked as one of the biggest partnerships that the exchange platform has secured in regards to the world of sports, as the FIFA World Cup is watched by almost 3.5 billion people.
The press release mentions that Crypto.com shall, “will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022 and will benefit from significant branding exposure both within and outside the tournament’s stadiums.”
The agreement included extensive coverage inside and outside the stadium throughout the Football tournament. Apart from this, the exchange platform shall provide new as well as existing users chances to attend the match and also win exciting merchandise.
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Crypto.com And Its Strong Engagement In The World Of Sports
Kay Madati, FIFA’s chief commercial officer, stated that Crypto.com especially has been quite involved with the world of sports. This made the exchange platform a right pick as an official sponsorer for FIFA World Cup 2022.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” Kay had stated.
The news of the agreement came just months after the platform stated that it would replace Staples as the title sponsor of the downtown Los Angeles Arena.
Maditi, also added, “And there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.” This statement reflects how the crypto exchange platform would be massively impacted by FIFA’s global reach.
Apart from the aforementioned agreements and partnerships, Crypto.com has also partnered up with FTX. FTX, a crypto-asset exchange platform, too, has ventured into the world of sports through sponsorships. Other partnerships of Crypto.com include organizations that are tied to, “motorsport, MMA, basketball and ice hockey, as well as football.”
The exchange had also managed to fix a deal with the Ultimate Fighting Championship, last year. This is not the only involvement the platform has had with football, last year it secured a partnership with Angel City Football Club. Overall, these innumerable partnerships in the world of sports will surely bolster exposure and adoption across the crypto space.
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